The Technology giant Apple established iPhone 5 on Sept 13,2012. It was sold more than 500 million in 3 days after pushed to the market, which was more than 100 million than iPhone 4S for the same time.iPhone 5 didn’t make much featured changes which can be judged.But the change in size was used by people to make fun of. Anyway,Apple changes this world again.Now people move thir eyesight to iPad mini.But today I will not about iPad mini,I want to show you some history of Apple.
Apple not only know how to make popular digital products but also make splendid advertisements to show the best side of products for the consumers.You may don’t know Apple used to make a lot TV advertisements which was favored by the consumers. In the past 30 years,Apple made a lot excellent print advertisements, some of which can never be forgotten. let's see how apple change the world from the ads.
1 This "Simplicity is the ultimate sophistication" appeared in the early time when Apple was founded. It also marked the Apple began to use simple style ads. Apple once change some change when Steve Jobs left.But Apple once again used the simple style to win the hearts of consumers Steve Jobs return.
2 A strange boy was playing video games by Apple computer in this ad.And the display was in a strange position with he sales people of wretched appearance behind. This showed Apple computer was going through an ignorant period.
3 This print ad from colonial Think Different, the black guy who hold his hand was the boxing champion Muhammad Ali. There are varieties of figures who contribute to innovations in the “Think Differet” advertising , including Albert Einstein, Marie Curie, which was aim caught people’s attention by the Apple ad campaign after Steve Jobs returned.
4 Apple Newton MessagePad 2000 is a failure product, but it is Apple's first tablet computer products. A few days later, Apple will release its iPad mini, will these two products have the same fate? Or iPad mini will be a big success?
5 Macintosh is the first PC product for the mainstream users, the Macintosh in the ad was taken out of the backpack, which cause people unlimited reverie of this equipment.
6 Although the Power Mac G4 Cube in the picture was not very successful, but Apple still produced a lot of good advertising for this product.
7 Used Shakespeare's famous quote as a slogan, let the user choose bwtween IIe and IIc. You know IIc is the world's most lovable computer.
2 A strange boy was playing video games by Apple computer in this ad.And the display was in a strange position with he sales people of wretched appearance behind. This showed Apple computer was going through an ignorant period.
3 This print ad from colonial Think Different, the black guy who hold his hand was the boxing champion Muhammad Ali. There are varieties of figures who contribute to innovations in the “Think Differet” advertising , including Albert Einstein, Marie Curie, which was aim caught people’s attention by the Apple ad campaign after Steve Jobs returned.
4 Apple Newton MessagePad 2000 is a failure product, but it is Apple's first tablet computer products. A few days later, Apple will release its iPad mini, will these two products have the same fate? Or iPad mini will be a big success?
5 Macintosh is the first PC product for the mainstream users, the Macintosh in the ad was taken out of the backpack, which cause people unlimited reverie of this equipment.
6 Although the Power Mac G4 Cube in the picture was not very successful, but Apple still produced a lot of good advertising for this product.
7 Used Shakespeare's famous quote as a slogan, let the user choose bwtween IIe and IIc. You know IIc is the world's most lovable computer.
8 This is the first generation of Apple's iMac.It shows the curve of the iMac performance out in very simple idea in the print ads.
9 A half-naked man holding an Apple computer in this print ad, suggesting that Apple is not just computers, and also very important in the Bible.
10 After the release of the first-generation iMac, Apple introduced the iBook G3, it also use The simple style of advertising.
9 A half-naked man holding an Apple computer in this print ad, suggesting that Apple is not just computers, and also very important in the Bible.
10 After the release of the first-generation iMac, Apple introduced the iBook G3, it also use The simple style of advertising.
11 This series of Apple ads used a lot of historical figures, including Henry Ford who invented the automobile, the Wright brothers who invented the airplane.
12 Still remember the slogan of the iPhone 4? “Once again, change everything”
is from here.
Apple products provides us a lot surprise and make your life more attractive.No matter what Apple will look in the future, let's remember the past and enjoy the present !
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